About hoops agency
Redefining basketball representation.
Hoops Agency was created in 2023 after a decade spent inside locker rooms, front offices, and film sessions. We saw how often talented players were treated like short-term assets instead of long-term partners, and we knew the model had to evolve.
Today we operate as a tight, senior-led group focused on a selective roster. That choice lets us sit in on strategy calls with coaches, challenge assumptions in negotiations, and show up in-person when a player needs representation in the room, not just on the phone.
Our North Star is simple: every decision should extend a career, expand options, or protect leverage. If a move does not serve those goals, we slow down, re-evaluate, and design a better path forward.
How we work
Selective, prepared, and present.
We do not chase volume. We work with athletes who want to be involved in decisions, understand the trade-offs in front of them, and build careers that hold up over time.
Every engagement starts with a long-form conversation, not a quick pitch. We study film, talk to coaches, and audit your current situation before making a single recommendation. Once we agree on a direction, we move quickly and clearly.
1 · Discovery
We map your current contract, role, health, and off-court profile, then capture how you want your next three years to look.
2 · Strategy
We outline paths across leagues and roles, attach numbers and timing, and agree on what we will and won't pursue.
3 · Execution
We prepare offers, meetings, media, and logistics with the same level of detail we bring to the negotiation table.
Milestones
Quick history, big ambitions.
- 2023: Agency founded after exit from front-office role.
- First ten clients sign multi-year deals across Europe and Australia.
- Launch of internal analytics stack and film tagging workflows.
- First WNBA and NBA camp contracts negotiated under Hoops banner.