NBA / G League
Two-way guard
Marcus Lane
Secured a two-year partially guaranteed with 22% salary bump.
Global Basketball Representation
Your path to the pros.
Representation, strategy, and performance guidance for athletes, coaches, and clubs ready to compete on the world stage.
$120M+ contracts
Negotiated across global leagues
40+ signees
NBA, EuroLeague, FIBA clubs
24/7 support
On-court and off-court strategy
Prospect dashboard
Live dataUsage rate
31.2%
True shooting
61.4%
Win shares
+6.8
Recent highlight placement
Three EuroLeague offers in 10 days after data-backed reel push.
HoopsAgency
The story
Built for today's game.
Hoops Agency launched in 2023 with a simple conviction: modern players deserve modern representation. We combine legal rigor, global relationships, and real-time performance data to give every client an edge in a market that moves fast.
From rookie deals to veteran extensions, we challenge assumptions, model scenarios, and negotiate with a full view of an athlete's on-court impact and off-court potential. Every contract is a strategic move, not a single transaction.
Personal focus
Selective roster so every athlete gets senior attention.
Global reach
Trusted partners across NBA, EuroLeague, NBL, and FIBA clubs.
Game-long view
Career planning that looks beyond the next season or deal.
Leadership
Founded by former pro guard Jordan Kade in 2023.
18
years combined front-office experience
Capabilities
Everything your game needs.
From first pro deal to final season, we cover the levers that actually move a basketball career: money, minutes, markets, and health.
Athlete representation
Lead contract talks with clear scenarios, protections, and upside pathways.
Career consulting
Map roles, leagues, and timing so each move compounds long term.
Brand strategy
Build a voice, visuals, and content plan that travels globally.
Nutrition guidance
Align training, recovery, and fueling with schedule demands.
Media relations
Control narratives with prepared messaging and vetted press opportunities.
Tech integration
Connect tracking, video, and API tools into one clear picture.
Player results
Deals that change trajectories.
EuroLeague Women
Stretch forward
Inés Duarte
Moved from bench role to featured starter plus apparel deal.
EuroCup
Rim protector
Tariq Mensah
Triggered performance bonuses worth 18% above base salary.
Domestic league
Floor general
Sasha Volkov
Structured exit clause that unlocked top-tier European option.
Timeline
Momentum you can measure.
Our growth tracks with our clients' breakthroughs. Each season, more players sign above projections, land better fits, and stay in control of their options.
$120M+
Total contract value negotiated to date.
94%
Clients who hit performance bonuses in year one.
2023
Launch
Hoops Agency opens with a small roster of high-upside guards and wings.
2024
Expansion
First NBA client signed, plus multi-year EuroLeague and NBL placements.
2025
Data stack
Integrated tracking feeds and analytics partnerships for real-time contract support.
Client voices
People we go to work for.
“Hoops Agency turned my fringe rotation minutes into a real long-term role. Every negotiation felt prepared, backed by film and numbers, not just opinions.”
John Mason
Guard · EuroLeague contender